Content & Strategy





 At Inkypencil, I create stories. I tell the story of who you are – and of who you want to be. Whether you need a narrative for yourself, your brand or your organisation, you will find it here.

In today's digital age, content is not just about creating words on a page. Rather, it’s all about crafting the big-picture: a strategic approach to engage and captivate your audiences.

Great content strategy ensures that every piece of content you put out there serves a purpose in achieving your goals. I will work with you to understand your target audience's needs and preferences, identifying key topics or themes to focus on, and determine the most effective way to say it.



Why choose me?




Personalized content strategy

Your needs are unique and I recognize that. Get in touch for a one on one session to discuss your project.


Creative content across diverse genre

As a skilled, highly-detail oriented writer with an adaptive range of writing styles across various media and genre, I will work with you step by step, to create powerful content that is closely aligned with strategy for maximum impact on your target audience.


Experienced researcher

Crafting good content requires in-depth research. As a researcher with decades of experience, I provide insightful context to the content I create, making meaningful connections with your audience.



Feature Articles



A

A MEMOIR IN TRANSLATION OPENS A HIDDEN DOOR

By Malavika Nataraj

Two years ago, I attended a concert where I heard an Okinawan all-women’s group sing melodious ballads about the rich, natural beauty of the Ryukyu Islands.The shaman-like lead singer, with her waist-length grey hair, played an ancient snakeskin sanshin.

S

SINGAPORE'S FIRST 'VENTURE CAPITALISTS '

By Malavika Nataraj

Beside the Singapore River, near the Asian Civilisations Museum, sits a man made of bronze, in front of a low table. He has a large ledger open in front of him, a cloth draped over his shoulder, and his arm is raised as if in greeting.

T

TRULY BLURRING BOUNDARIES

By Malavika Nataraj

On February 2nd, an eclectic mix of Indian and Pakistani music enthusiasts eagerly gathered together at the newly opened state-of-the-art theatre in Buena Vista's Vista Exchange Green,to witness what could only be called a foot-stomping,hand-clapping jugalbandhi of two internationally celebrated maetros- Shafqat Amanat Ali and kailash Khar.

B

BUILDING BUSINESSES

By Malavika Nataraj

Cecil Street, nestled in the very heart of Singapore’s central business district, is a buzzing hive of activity. Where once it was lined by rickety, one-storey shophouses, today it has become part of the nation’s financial hub.

S

SWEET SURRENDER

By Malavika Nataraj

Despite a strong family history of diabetes, which put her at rick of getting the disease, Mrs Chitra Varaprasad enjoyed a normal life without any hint of medical problems. However, When the senior lecturer at a prominent Singapore university became pregnant with her fight child at the age of 33, she was diagnosed with gastational diabetes, where her blood glucose levels spiked without warming.

H

HE'S 90 AND STILL WORKING

By Malavika Nataraj

Colombo hotel's oldest employee has been welcoming guests for decades. Visitors come to meet him even if they are not staying at the iconic Galle face .

2

200 FREE MEALS A DAY AND... COUNTING

By Malavika Nataraj

When Mr S. Shanmuganathan stepped out of his restaurant in Little India, he used to spot many migrant workers sitting disconsolately on the pavement outside.

V

VISUAL VIBRATIONS

By Malavika Nataraj

Artistic duo Elaine Miles and Eugene Ughetti chat about their recent glass show, music and what it's like to push sensory boundaries.

Y

YOGA TREND OR TRADITION?

By Malavika Nataraj

Every yoga centre or gym has different ways of delivering the same message.Just like every tree grows and reaches towards the sunlight.

T

THEY PRAY IN BOTH TEMPLES

By Malavika Nataraj

At the end of Waterloo street,a thick smell of incense permeates the air.It is difficult to pinpoint the source. As you keep walking you realise the fragrant aroma comes from two sources: The Sri Krishnan Temple and the Kwan Im Thong Hood Cho Temple,situated right next to each other.

D

DRY GRASS, ROCKS AND ELEPHANTS IN JULY

By Malavika Nataraj

With the arrival of summer, the wanderlust set in. Where does one go for complete peace and quiet? Striving to break the mold, no clichéd beach holidays were on the shortlist. So when my husband discovered the Elephant Corridor Hotel, with its promise of complete relaxation and privacy in its twenty-one luxury suites, private pools and private gardens, we were sold.

B

BEST PRACTICES FOR MANAGING 3PL RELATIONSHIP

By Malavika Nataraj

For companies striving to comprehend the complexities of today's growing 3PL market,attending eyefortransport's 3rd European 3PL Summit provided an important networking opportunity. writes Malavika Srinath,Research Analyst, Logisties & Supply Chain Mana .

B

BLIND LIGHT DAZZLES LONDON

By Malavika Nataraj

A gallery worker inside the 'Blind Light',a reinforced glass box that is part of an art installation by Antony Gormley,in London,ahead of the start of the show.The installation invites visitors into the box ad then surrounds them in a cloud of bright,white thick fog.The fog is created from eight overhead ultrasonic humidifiers.fuelled by 140 litres of water each hour .

T

THE MANY FACES OF A BAJAN PARADISE

By Malavika Nataraj

As the plane circled over an emerald green patch set in deep blue water, the island drew closer. Barbados. It took us six months to plan this journey to the eastern most Caribbean island, to find a suitable package that included flights and the hotel.

P

PLAYING WITH THE TRAFFIC?

By Malavika Nataraj

Is India’s traffic situation heading for boom or doom? As MALAVIKA NATARAJ reports in the second part of our focus on India, it’s a bit of both.

O

ON THE UP

By Malavika Nataraj

While the mature economies in Europe move towards creating integrated transport policies, emerging Eastern European countries are searching for ways to strengthen their transport infrastructure through technology.

G

GLOBAL OPERATIONS

By Malavika Nataraj

Malavika Srinath, Research Analyst at Frost and Sullivan, examines the move towards technologically evolved supply chains.

T

THE RISING TIDE OF ROAD USER CHARGING IN EASTERN EUROPE

By Malavika Nataraj

While Western Europe battles with overly congested city traffic and environmental concerns,Eastern Europe grapples with the volume of traffic that is beginning to flow in its direction.

R

RFID SUPPLY CHAINS OF THE FUTURE

By Malavika Nataraj

By Malavika Srinath With margins shrinking in the logistics industry as a result of strong competition, efficiency and information sharing has become the key to survival. Companies can no longer afford to plan on local or even national levels, and this calls for standardised procedures across operations.

S

STUNTED GROWTH

By Malavika Nataraj

However, in recent years, economic growth has been accompanied by a threatening rise in traffic levels. In the urban areas alone, traffic has more than doubled since the 1990s. With increased foreign investment and offshore outsourcing opportunities, India has also seen the expansion of an emerging middle class with an immense propensity to consume.